To be an effective selling tool, media releases need to be well written and have strong angles. A bit of controversy never goes astray, either! Check out some recent examples by clicking on the media releases below.
Passion, drive and aroha behind creation of New Zealand’s first cohousing community
MEDIA RELEASE COHOUSING FOR LIFE Robin Allison Published by Mary Egan Publishing,16 August 2020, RRP: $49.00 Around the world, people from all walks of life are becoming interested in living more sustainably. Whether it’s downsizing, buying a tiny home or living off-grid, the desire to reduce our carbon footprint and…
Fly Fisher’s book evokes passionate connection to Southland river running through his life
MEDIA RELEASE UPSTREAM ON THE MATAURA Dougal Rillstone Published by Mary Egan Publishing, 4 August 2020, RRP: $39.99 ‘Dougal is one of New Zealand’s best fly fishers. And now he has written one of the most original and moving accounts of a foot journey from sea to source of his…
Tree of Strangers
MEDIA RELEASE A COMPELLING MEMOIR OF ADOPTION, LOSS AND DISCOVERY “At Bethany maternity home, they take the babies right away. Before the single mothers lay eyes on them. Before they understand how love is made flesh. Before they can mount a defence. Or scream down the ward. Although I’m told…
Netball legends speak on record about our most popular women’s sport
MEDIA RELEASE Will to Win New Zealand netball greats on team culture and leadership LANA MCCARTHY WITH ANDY MARTIN AND GEOFF WATSON The Silver Ferns have often had a bad rap in the court of media opinion, with significant losses to the Australians and surprise defeats at international tournaments over…
Magazine editor’s secrets revealed in ‘tell-all’ memoir
UNDER THE COVERS Secrets of a Magazine Editor JENNY LYNCH ‘This memoir is no nostalgic, dewy-eyed trip down memory lane. How could it be? We were hardly angels. There was booze. Some people had permanent hangovers. There were blow-ups. A colleague hurled a typewriter out of a window.’ – Jenny…
World-renowned dog behaviourist teaches his Zen technique for training your puppy
MEDIA RELEASE PUPPY ZEN Eight Weeks to Train Your Pup and Create a Lifelong Bond MARK VETTE Published by Penguin Random House, 05 November 2019, RRP: $45.00 Animal psychologist and zoologist Mark Vette came to fame with global television show ‘Purina Pound Pups to Dog Stars.’ He also taught dogs…
‘Overgrown cottage industry’ celebrates 50 years and share their recipe for success
MEDIA RELEASE ‘Overgrown cottage industry’ celebrates 50 years and share their recipe for success BARKER’S OF GERALDINE: 50 YEARS PRESERVED BY MICHAEL BARKER Mary Egan Publishing, 01 November 2019, hardback, RRP: $60.00 ‘Michael is truly passionate about working with customers to develop new products and bring innovations to market; he…
Saucy gourmet Peta Mathias shares dark and delicious love stories from around the world
MEDIA RELEASE Eat Your Heart Out: Love Stories from Around the World by Peta Mathias Published by Penguin Random House NZ, hardback, 05 November 2019, RRP: $35.00 ‘All you need is love,’ sang the Beetles. Right now, in a world of hate speech, online bullying and worse, we could all…
Medical researcher reveals latest science about medical cannabis
MEDIA RELEASE MEDICAL CANNABIS: A BRIEF GUIDE FOR NEW ZEALANDERS By DR SHAUN HOLT & EMMA DALTON Published by Potton & Burton; September 20, 2019; RRP: $29.99 Medical cannabis is big business – a multi-billion-dollar global industry and grand ‘social experiment,’ that has legislators and Big Pharma sprinting to keep…
Teacher shortages and pay parity impact on Early Childhood Education
MEDIA RELEASE: For immediate release Early Childhood Education (ECE) is in crisis, prompting a group of multi-centre early childhood education owners to take urgent action. The newly formed group, who call themselves Advocates for Early Learning Excellence, comprise nearly one quarter of the ECE sector. Their main objectives are to…