Campaigns Archive

Browse some previous campaigns

Just before Jenny Lynch’s memoir was published, in which she revealed secrets about editing the New Zealand Woman’s Weekly, Bauer Media closed down.  Donna Fleming’s major profile interview with Jenny for the Weekly needed a new home and Thornton Communications found one with Stuff and Your Weekend newspapers the Waikato Times, Dominion Post and Christchurch Press.  Other major media coverage secured included:  TV THREE’s The Cafe, Radio NZ Nine to Noon, Newstalk ZB’s The Sunday Session, Magic Talk, Eastlife and the Waiheke Weekender.  Events were also arranged with U3A and Takapuna Library.

Barbara Ewing’s much-postponed memoir, due to COVID-19 lockdown, was finally published in late May 2020.  Thornton Communications secured Jennifer Ward-Lealand to launch Barbara’s book ‘virtually’ at The Women’s Bookshop and not long after, hit the bestseller lists.  Media coverage was fulsome, including major interviews and reviews with: Weekend Herald Canvas, Stuff, Radio NZ Saturday Morning, The Spinoff, BBC World Service and Plains FM.



Media Releases

Published just after New Zealand’s COVID lockdown and as ANZ Premiership Netball was about to get underway, Thornton Communications scored lots of points.  Happily, Dame Lois Muir and Bernice Mene were able to front several major media interviews.  Media coverage included: a promo with Sky Sport 3’s The Netball Zone, an interview with TV THREE’s The AM Show, book extract in the Weekend Herald’s Canvas magazine, and interviews with Stuff, Newstalk ZB, Magic Talk and Plains FM.


Puppies are so cute.  They also need training and that needs to happen at exactly the right time, from 3 to 16 weeks.  Animal behaviour expert Mark Vette takes a unique Zen approach to training puppies and his technique has brought him fame and attention.  Promoting Mark’s latest book Puppy Zen has been fun and full-on.  Thornton Communications got rival TV networks vying for air time with Mark and secured interviews on TV ONE Breakfast, Three’s The Project and The Cafe.  Mark also did interviews with North & South, RNZ and Magic Talk.  Book extracts and reviews will start to roll now and over the summer, including NZME, NZ Lifestyle Block, NZ Motorhomes, Caravans & Destinations, Tomorrow’s Schools Today, RV Travel Lifestyle.

Saucy gastronomad Peta Mathias shares her dark and delicious love stories from around the world in Eat Your Heart Out.  Newly arrived back in New Zealand after wintering in Europe, hosting culinary tours and guests at her cooking school in the South of France, Peta threw herself into a round of media interviews and events.  Thornton Communications secured events with her at The Northern Club (huge success) and The Turner Centre in Kerikeri (forthcoming with ticket sales strong and fast approaching 100).  Peta has now done or is about to do interviews with The AM Show, RNZ Sunday Morning, Magic Talk, AWW, Your Weekend, Simply You magazine, and ThisNZLife.  Book extracts and reviews are now rolling in a variety of media, including Kia Ora, North & South, Dish, NZME, Grownups.

When the embargo on Margie Thomson’s book Whale Oil lifted on May 28, publisher Potton & Burton breathed a sigh of relief that the book wasn’t injuncted! Thornton Communications was relieved that there were no leaks or embargo breaches. Launched at AUT in front of a crowd of 150+, the mood was ebullient and celebratory. For Auckland businessman Matt Blomfield, the publication of his life story and seven year battle to clear his name, was both cathartic and exposing. Thornton Communications worked with Matt and Margie to create some powerful interview and feature opportunities, including: TV ONE Breakfast, NZ Herald, Stuff website, RNZ News, RNZ Afternoons, RNZ Checkpoint, bFM’s The Wire, The Spinoff, Newsroom. Social media was also crucial to the campaign, with numerous tweets, blog and Facebook posts. The beat goes on, with book reviews appearing in the Otago Daily Times and other places.

In an age of ‘been there, done that’ extreme adventurer Adrian Hayes’s story hits the mark. Contemplating the notion of significance in the world below, Adrian tackled savage mountain K2 and summitted in 2014. His story is now book One Man’s Climb and Thornton Communications (TC) represented Adrian Hayes in New Zealand, pulling together a multi-city events tour supported by major media coverage. TC also project managed his Australian tour. In New Zealand, media interviews spanned a double-page spread in the Weekend Herald; featured guest on RNZ Nine to Noon; nearly ten minutes of quality TV air time with Duncan Garner on THREE’S The AM Show. live-streamed on Magic Talk and the Newshub website; and Newstalk ZB. Adrian’s event at The Northern Club in Auckland was a sell out; his events in Christchurch (WORD stand-alone event) and The Friends of Te Papa in Wellington were more than 100-strong.


9780473401283 webParris Goebel is the ultimate #girlboss and the publication of her book Young Queen is an inspiration to any young person who wants to follow their creative passion. Thornton Communications secured blanket broadcast and print media coverage for Parris, including an exclusive profile interview and photo shoot with Woman’s Day. From there, Parris did scores of media interviews, including: TV ONE Seven Sharp, TV ONE Breakfast, TV ONE News Te Karere, TV THREE The Cafe, Radio NZ Afternoons, Newstalk ZB, bFM, The Hits, Mai FM, NZ Herald, Weekend Herald, NZ Listener, Stuff website. Radio NZ’s book review on Nine to Noon couldn’t have been more full of superlatives!