To be an effective selling tool, media releases need to be well written and have strong angles. A bit of controversy never goes astray, either! Check out some recent examples by clicking on the media releases below.
A love affair with the underwater world
MEDIA PREVIEW Soundings: Diving for stories in the beckoning sea KENNEDY WARNE Ocean protection is again making headlines after United Nations members agreed in March to a landmark ocean treaty. This agreement upholds the 30 x 30 target two decades in the making: to protect 30 percent of the world’s…
Saving our native takahē from near extinction – a dramatic story of rediscovery and recovery
TAKAHĒ: Bird of Dreams ALISON BALLANCE Aotearoa’s redoubtable takahē were twice declared extinct. Hovering on the brink, the species was famously rediscovered by Invercargill doctor Geoffrey Orbell in the Murchison Mountains of Fiordland in 1948. His significant find of a small population at that time grabbed news headlines and sparked…
The political battle for Māori land and rangatiratanga
The Fate of the Land Ko ngā Ākinga a ngā Rangatira Māori Political Struggle in the Liberal Era 1891-1902 DANNY KEENAN The Liberal era in New Zealand politics — 1891 to 1912 — was a pivotal one for Māori. Rangatira fought hard both within the parliamentary system and outside it…
Landmark building a ‘beacon of hope’
MEDIA PREVIEW HOMEGROUND: The Story of a Building that Changes Lives By Simon Wilson; photographs by Mark Smith Published by Massey University Press, December 01, 2022, RRP: $65.00 For over 20 years, the Auckland City Mission nurtured a vision – to create a wrap-around health and community services centre for…
An important new history through a queer lens
MEDIA RELEASE Downfall: The destruction of Charles Mackay PAUL DIAMOND In May 1920, a shocking scandal rocked genteel Whanganui: the town’s flamboyant mayor, Charles Mackay, had been arrested for shooting the young gay poet D’Arcy Cresswell, who he believed was blackmailing him. The local population was enthralled by the history-making…
Simplicity gives away thousands of books to help raise Kiwis’ financial literacy
MEDIA RELEASE Kiwi non-profit fund manager Simplicity has teamed up with Potton & Burton publisher Robbie Burton to produce a smart money guide, in plain English, for all New Zealanders. Their collaboration brings Money Made Simple to fruition and realises one of Managing Director Sam Stubbs’s long-held ambitions – to…