Campaigns

 

Success is measured by results, so here are some successful campaigns from our diverse client portfolio.



We have destroyed 90 percent of our wetlands and the race is on to preserve
them while we still can, urge the authors of the new Massey University Press
book Life in the Shallows published in July. Scientists Karen Denyer and Monica Peters share their passion for our wetlands (nature’s underdog!) and the work they and others are doing to protect them. Thornton Communications was honoured to highlight this important mahi by securing widespread media coverage, including RNZ Nine to Noon, Country TV, Thrive Magazine, NZ Forest & Bird, NZ Geographic, Wilderness, Sunday Star-Times/Stuff, Waiheke Weekender, Kete Books, NZ Booklovers.

 



Hazel’s book Solo became a New Zealand non-fiction bestseller within moments of publication and it’s hardly surprising. Her story of fleeing the city, corporate life, and going bush for a couple of years struck a chord with many. Hazel also shared the experiences of many mountaineers who came before her, particularly a bunch of dering-do women, who spectacularly broke the glass ceiling. There was strong media interest in Hazel and her book, with coverage in a wide cross-section, including RNZ Saturday Morning, Newstalk ZB, Country TV, Herald on Sunday, Stuff, North & South, Woman, Good Magazine, Motorhomes, Caravans & Destinations, Wilderness magazine, Backcountry Magazine, Newsroom, ReadNZ.

 



In memory of the author’s mother – a natural-born cook,
entertainer, and traveller – Rob’s Kitchen celebrates Robyn
Cameron’s remarkable zest for life; one tragically cut short after
a 17-year battle with breast cancer. Daughter Sophia poured her heart and soul into this passion project, to realise her mother’s dream of writing a cookbook. What an honour to work alongside Sophia to get the word out about this special collaboration. Strong media coverage spanned broadcast, print, and online, including Country TV, RNZ Sunday Morning, Stuff, NZME syndicated regionals, NZ Herald Eat Well, Thrive, Haven and Good magazines, ReadNZ, NZ Booklovers.

 

 

 

Media Releases